SUNfiltered

Profluence shows up in the darndest places.

This time it's in a story on filmmaking contests -- a topic we know well -- and where they might fit into the future of filmmaking.

The future of storytelling - from Soderbergh to YouTube

"I used to roll my eyes … how could this serious life pursuit be reduced to a contest? Why would makers play directly in to the hands of needy promotional types? But years later, I’m starting to see the opportunities, and how it’s grown far beyond simple commercialization. In posing story as game, isn’t there value in simply inviting broader creativity? Aren’t there new types of opportunities for collaboration?"

Check out the full post, as it's the first column by Annie Howell and Lisa Robinson on Sundance Channel's new "SUNfiltered" blog.