Tuesday, May 05, 2009

Brett Gaylor and Pay-What-You-Want

Wired has a good article on "RiP: A Remix Manifesto" director Brett Gaylor -- and the all-of-the-above release of the film. That includes a pay-what-you-want online model. It will be interesting to see what this shows for the future of documentary releases online....

Want a Remix Manifesto? Name Your Price, Says RiP Director

Wired.com: The pay-what-you-want initiative makes perfect sense for this film, but I’m betting it wasn’t easy to pull off from a business perspective.

Brett Gaylor: It’s been a peculiar road to get to the point where we could release the film as a download, because obviously this is something we wanted to do right from the get go. But since we have so many partners that helped us make the film, including theatrical and television distributors, it was a delicate balancing act to make sure the good faith they showed in making the film would be rewarded, that we wouldn’t undercut their efforts to promote and recoup on the film by giving it away. So we waited a while before launching the various online permutations.

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